Ecommerce Growth Strategy
In an ecommerce business you need a constant flow of new customers for the business to work. In order to acquire new customers, you need to drive traffic to your website.
You do that by getting your products in front of the right people at the right time. Depending on your target audience, you can use a combination of search engine optimisation, social media marketing, pay per click advertising, affiliate marketing and public relations.Read more
Conversion rate optimisation
You know that you need to get more traffic to your store – after all it’s one of the four pillars of ecommerce success. So, you’ve worked hard on your customer acquisition and ‘high five’ your visitor numbers are increasing.
By rights, your sales should increase at the same rate. If they’re not it’s a sign that something’s amiss. If you’re confident that the quality of your traffic hasn’t decreased, then that something is your conversion rate.
So how do you convert those extra visitors into buyers? The answer is conversion rate optimisation.Read more
Average order value
The goal of an ecommerce store is to make money. When you increase average order value, you make more money from each transaction making your store more profitable.Read more
Getting customers to your Shopify store is undoubtably an important thing. But when you look at the maths the way you truly start on the journey of long-term business success is when your customers come back to purchase again.
You get them back by giving them a reason to, by delighting them in the experience you give them.Read more